The electric bicycle world watched quietly in late 2024 as Juiced Bikes, one of the earliest and most respected players in North America’s e-bike scene, edged toward collapse. Following months of customer complaints, unfulfilled orders, and silent communications, the brand’s remaining assets — from its intellectual property and patents to inventory and tooling — were listed at auction and ultimately sold for roughly US $1,225,000 in a bankruptcy liquidation process. Electrek+1
Founded in 2009, Juiced Bikes helped define the high-performance electric bicycle segment, attracting riders with powerful motors and long-range battery systems. Models like the RipCurrent and HyperScrambler reflected the company’s commitment to performance and innovation. But even well-regarded brands can struggle in a market that has cooled significantly since the post-pandemic boom. Electrek
The auction, while providing a partial financial resolution for secured creditors, also represents a deeper issue for current owners: what happens when a prominent e-bike manufacturer disappears and leaves riders without a clear support network for parts or battery replacements? This is an increasingly common question in the evolving micromobility sector — where proprietary battery systems are integral to performance but often lack robust aftermarket support when companies falter.







